我们的故事 Our Story

一条牵引绳的故事 The Story of a Leash

2019

缘起 The Beginning

那是我第一次养狗——一只精力旺盛的边境牧羊犬。每次遛狗都是一场"拔河比赛":它向前冲,我向后拽,手臂酸痛是常态。

That was my first time owning a dog—an energetic Border Collie. Every walk was a "tug of war": it pulled forward, I pulled back, and sore arms became the norm.

THE PAIN POINT

痛点 The Problem

更糟糕的是,当我牵着两只狗出门时,两条牵引绳总是缠绕在一起——短短十分钟内就要解开十几次结。遛狗本该是放松的时刻,却变成了挑战。

Even worse, when I walked two dogs, the two leashes always tangled together—I had to untie knots more than ten times in just ten minutes. Walking the dog should be relaxing, but it became a challenge.

"为什么没有一条真正'防缠绕'的牵引绳?" "Why isn't there a truly 'anti-tangle' leash?"

2021

探索 Exploration

带着这个问题,我开始走访数十家工厂,测试了上百种材料。从最初的粗糙原型,到不断迭代的改进版本,终于在2021年做出了第一条真正可用的防缠绕牵引绳原型。

With this question, I started visiting dozens of factories and testing hundreds of materials. From the initial rough prototype to continuously improved versions, I finally made the first truly usable anti-tangle leash prototype in 2021.

2022-2023

迭代 Iteration

接下来的两年,我们进行了超过1000次的设计迭代。每一次改进都来自真实用户的反馈——握把不够舒适、长度需要调整、材质要更耐用。我们倾听每一条建议,让产品越来越好。

Over the next two years, we conducted over 1,000 design iterations. Every improvement came from real user feedback—the grip wasn't comfortable enough, the length needed adjustment, the material should be more durable. We listened to every suggestion and made the product better and better.

2026

Anest of Life 诞生 Anest of Life is Born

今天,Anest of Life 防缠绕系列正式诞生。我们相信,好的产品应该让养宠变得更简单、更愉快。不仅是牵引绳,还有宠物床、胸背、爬宠用品——每一个产品都从一个真实痛点出发,用专业的解决方案,给宠物和主人更好的生活体验。

Today, Anest of Life anti-tangle series is officially born. We believe that good products should make pet ownership simpler and more enjoyable. Not just leashes, but also pet beds, harnesses, reptile supplies—every product starts from a real pain point, using professional solutions to give pets and owners a better life experience.

2019

第一次养狗

First Dog

发现遛狗时牵引绳缠绕的痛点

Discovered the pain point of tangled leashes during walks

2021

第一个原型

First Prototype

走访数十家工厂,测试上百种材料

Visited dozens of factories, tested hundreds of materials

2023

1000次迭代

1000 Iterations

根据用户反馈持续改进产品

Continuously improved products based on user feedback

2026

品牌上线

Brand Launch

Anest of Life 正式上线,服务全球宠物主人

Anest of Life officially launched, serving pet owners worldwide

品牌名称由来 The Meaning Behind Our Name

Anest of Life = "A Nest of Life",意为"生命的窝巢",象征宠物在我们生活中找到温暖的家。

Anest of Life = "A Nest of Life", symbolizing the warm home pets find in our lives.

A Always 陪伴 Always Together
N Natural 自然 Natural
E Essential 必需 Essential
S Safe 安全 Safe
T Trust 信任 Trust

核心价值观 Core Values

从宠物角度设计,让每一个产品都解决真实问题 Designed from a pet's perspective, every product solves real problems

🐕

从宠物角度设计

Pet-First Design

每一个设计都考虑宠物的感受

Every design considers the pet's perspective

功能优先

Function First

好用比好看更重要,但可以兼得

Function over form, but both are possible

🛡️

耐用是美德

Durability Matters

宁可贵一点,也要用得久

Better to pay more and last longer

💬

持续改进

Keep Improving

倾听用户反馈,不断迭代

Listen to feedback, keep iterating

专业防护,温暖陪伴 Professional Protection, Warm Companionship

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